Memo from Kathy Williams to Kiefer Rittenhouse

TOWSON STATE UNIVERSITY Towson, Maryland 21204-7097 University Relations (301) 830-2230 FAX (301) 830-2328 September 6, 1989 MEMORANDUM TO: Kieffer Rittenhouse, SGA FROM: Kathy Williams, associate director SUBJECT: 1989-90 SGA Speakers Series Kieffer, because there seems to have been a misunderstanding between University Relations and the SGA as to our respective responsibilities with regard to this year's speakers series, I'm providing this written summary of our department's understanding with regard to publicity, as well as our needs from you. I would like this document to serve as expression of our mutual understanding of each of our roles in this publicity program. Therefore, I ask that you review it to ensure that we are in agreement. If there are any changes you would like to propose, please let me know. I look forward to a coordinated effort between our areas and a successful series. At our initial meeting on July 11, we discussed the following publicity/advertising to be carried out by University Relations: Media releases, to be mailed by University Relations to a wide distribution of local media. An initial release announcing the entire series, followed by individual releases with photos announcing each speaker. *Radio promotions on various local radio stations. University relations would contact stations for each of the various speakers, as appropriate, and arrange for publicity in exchange for providing tickets for giveaways. *Feature promotion. University Relations would contact media to suggest advance interviews of speakers. *Internal publicity. Includes mailing of releases to Towerlight, and articles in University Report and Towson Today. *Community publicity through letters to community associations of surrounding communities, announcing the series and inviting community participation.