Memo from Kathy WIlliams to Dan McCarthy

TOWSON Memorandum STATE UNIVERSITY Towson, Maryland 21204-7097 February 20, 1990 TO: Dan McCarthy FROM: Kathy Williams SUBJECT: SGA Advertising -- Ellen Goodman University Relations x2230 Dan, the following is the situation regarding Ellen Goodman, scheduled to speak here March 11 and at the College of Notre Dame April 2. Kieffer Rittenhouse called me yesterday to ask if we could advertise Goodman's lecture in the Catholic Review. (We had already arranged for all the advertising for Goodman -- in the Towson Times and Jewish Times.) I told him I didn't think that was really our audience, especially for this lecture. Then he said that Goodman was going to lecture at Notre Dame in April, and I realized that he wanted to preempt Notre Dame and try to get what he perceives to be their audience. As you requested, I called Notre Dame's PR office and spoke with Sam Davis, special events di rector, to discuss the fact that we were offering Goodman within weeks of one another, and to assure them that we had no intention of trying to compete with them for their audience. She said there was a possibility that they might cancel the lecture but that it probably would go as scheduled; they've already done a mailing to 9,000 alumnae and GBMC is cosponsoring the lecture. I told her that our students had been talking about advertising in Catholic Review and that I thought that maybe they had seen a Notre Dame ad there. She said they weren't advertising in that publication; they are using direct mail and an ad in the Jewish Times. She said that she was very glad that I called. Someone had told her last week that they saw something about Goodman coming to Towson. She said it was an old publication and she was hoping Goodman had since cancelled with Towson and signed up with Notre Dame (rather than scheduling the tw~dates so close together). So she called the SGA number and asked to speak to a "staff person," so she could find out. They gave her Keiffer. From what she told me, I gather that she assumed he was a University official and she discussed with him the fact that she was upset that we both had Goodman scheduled. It sounds like he got defensive, because she told me she had to assure him that she wasn't upset with Towson, but with Goodman's secretary. She said she was really nervous after she talked to him because she didn't know what we were going to do (such as take advantage of the fact that we've got the first date).