TL20061102-01 "Nov. 2, 2006 www.thetowerlight.com The Towerlight Lovable racist, sexist anti-Semitic comes to America in one of the funniest movies ever made, �Borat� Arts, page 16 Thursday INSIDE Calendar........3 Perspectives........4 News.......7 History.....10 Arts......15 Puzzles.......19 Classifi eds......20 Sports.......24 on the $21,500,000 Photo by Patrick Smith / The Towerlight | Photo Illustration by Jenn Long / The Towerlight $50,000,000 $10,000,000 1980s 1990s 2000s Campaign highlights importance of private fund raising Towson aims for $50 million TU�s first private fund raising campaign began in 1987. It raised $10 million, according to President Robert Caret. The second campaign, in the late 1990s, raised $21.5 million. The University is announcing a $50 million campaign. Brian Stelter Editor in Chief In June 2005, when Towson University announced the largest donation it had received to date � a $10.2 million gift to the College of Science and Mathematics � Gov. Robert L. Ehrlich sat in the front row and spoke at the celebration. He called it an �incredible day� for the institution and challenged the administration to secure more major gifts. �Development will be more important in the future, far more important than it has been in the past,� Ehrlich declared. In an interview after the announcement, the governor said Towson�s fund raising machine would have to start competing more aggressively. �This school has always lacked the means to have a first-rate development operation. And it has always lagged behind even other similar campuses concerning development,� he said. Ehrlich said the eight-figure gift signaled that Towson now had the ability to raise major dollars as an institution. The success of the University�s development arm has always been relative. In the 90s, TU received its first million-dollar gift and launched a major capital cam-paign. But fund raising wasn�t a priority the way it is now. See HOW, page 9 Published by and for the students of Towson and Baltimore -- twice-weekly See TOWSON, page 9 CAPITAL CAMPAIGN ANNOUNCEMENT Brian Stelter Editor in Chief In a historic capital campaign spanning seven years, Towson intends to raise $50 million, more than doubling the University�s previous fund raising record. Administrators will announce the goal at a kick-off celebration for 400 donors and support-ers in the Towson Center Thursday evening. The campaign, titled �Growing a University: The Campaign for Towson University,� is expect-ed to provide a substantial boost for TU�s endow-ment, which is currently at about $23 million. Vice president for university advancement Gary Rubin said the purpose of a capital cam-paign is to pursue initiatives �in a more formal-ized way.� Towson�s ultimate goal is to grow its private financial support and increase annual giving to the University. Donations will provide funding for scholarships, faculty positions, and other academic supports. Prospective donors will be asked to fund specific scholarships, graduate fellowships, endowed chairs, distinguished professorships, and teaching endowments. Rubin said Towson originally set an internal goal of $40 to $42 million. �But fortunately the momentum seems to be there� for a $50 million campaign, he said. Last year�s unprecedented $10.2 million dona-tion from former Towson student Jess Fisher gave the University a significant boost. The capital campaign started two years ago. Universities typically conduct capital campaigns in seven-year cycles, and the first two years are usually �quiet� as the institutions determine how much they�ll be able to raise. Organizers measure the capability of their alums and friends to give, as well as their willingness to give. Universities try to raise around 40 percent of their goal amount during the silent phase. �You look at your donor base. You look at your feasibility study. You add a certain amount of value to the annual giving program. You also look at things like leadership. There�s no magic formula,� campaign counsel Dan McCarthy said. Towson President Robert Caret said Towson has already brought in close to 50 percent of its goal. �We have actually raised more money during the quiet phase of this campaign than we did in the entire last campaign,� he said. The last campaign formally kicked off in 1997. Towson surpassed its goal of $17 million and raised a total of $21.5 million. "
